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December 18th 2023 - January 21st 2024

The History (And Future) Of The Beauty Review Vault

15 October, 2022 - 03:23pm by - Head Pixie | 26 Comments

by BR Tabatha

Hands up who loves the Beauty Vault? In my mind's eye I'm seeing a sea of hands waving madly. I mean, what's not to love about a shop where you can exchange points for beauty products, and only have to pay for the cost of shipping and handling? But how did the Beauty Vault get to be such an integral part of the Beauty Review experience? How did it come about, and how has it evolved? Where to start? How about 2013.

Back in 2013, Beauty Review was not yet one year old. In its first few months it had gained a small but loyal following of people who loved the concept of reviewing free beauty products. The thing was, those reviews, along with any non-trial reviews placed, along with comments on articles, reviews and on the forum, accrued points. But what were the members' points to be spent on?

She who started the phenomenon that became Beauty Review, our very own BR Merilyn, came up with the answer - The Beauty Vault.

The rules of the Beauty Vault? The points were never going to expire, and the value of the points had to be good, with every 10 points equalling $1 in real life value.

So in 2013 the very first Beauty Vault was held. With our then small community, it was a quiet but successful affair...that spawned a beauty revolution.

Between our amazing trial opportunities and the promise of products for points, word of Beauty Review spread, so much so that by the time the second Beauty Vault was held we had over 5,000 hugely engaged members. Not wanting to disappoint our community we held Vault previews to help people plan their shop. And that's where the learning curve started.

The previews generated heavy traffic, which caused the site to slow down, so we knew we had to up the server. Which we did... but not by enough. 

The joys of technology saw the server crashing due to the popularity of the Beauty Vault (we do believe Coke and Mars Inc would've seen quite the sales spike due to the amount of caffeine and M&Ms the crew inhaled as we frantically tried to get in touch with the Beauty Boffins, reply to members, and get things back up and running), but with a little trial and error we got the Beauty Vault running as smoothly as anyone can when technology is involved, which saw thousands of members scoop up gorgeous goodies over the years.

In more recent times, the Beauty Review community's feedback has seen us rework the way we run the Beauty Vault. We heard you when you said that it was hard to make the time to be at a Vault preview or opening, and that the process could be stressful, so we changed things up once more.

Now, in 2022, we keep the Vault open and rolling 24/7, meaning members can swap their points for product whenever it suits them. The Vault only closes when we need to do a stocktake, or if we've an event, such as the...

Beauty Review Birthday Vault.

Some of our favourite brands have sent us a gorgeous array of products to help us help you celebrate our tenth birthday. With that in mind, the Vault will be closed for a stocktake, as well as a fresh upload of products, with the Vault opening once more on Friday, November 11th. 

Want to get your hands on the goodies? Here's how to maximise your points accrual...

Write reviews

The easiest way to earn beauty points is to write reviews. Each review you place (that is accepted by the moderation team) earns you a whopping 30 points during birthday month!

Comment on articles

Those articles we like to write about beauty trends, beauty tips, and the best beauty products around? Every comment you place on them earns you 15 points! Three articles a week, and a comment on each, will soon see you flinging your virtual beauty dollars around in the Vault!

Commenting on reviews, in the forum or replying to article comments

Love someone's review? Agree with their point of view? Tell them - each interaction earns you 2 points. As does every post you make on our forum, and every reply you make to a comment on an article. You'll be amazed at how quickly these points add up!

Participate in trials

Not only do you enjoy free beauty products when you are chosen to participate in a Beauty Review trial, the review you place also earns you 10 points. (Want to up your chances on getting on trials? Check out this article!)

At the end of the day, what you put into Beauty Review equates to what you get out. The more active a member you are, the more you can enjoy the gorgeous community that's come together over the years, as well as the more goodies that you'll be able to swap your points for in the Vault.

So, are you a fan of the Beauty Vault? What's your favourite purchase to date been? And will you be participating in the Beauty Review Birthday Beauty Vault? Get chatting below!

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Comments

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16th November, 2022

Ooh wow, I remember those beginnings..it was chaotic..doing a preview..remembering which page the products were on that I wanted & quickly clicking to those pages when it opened!! What great fun thought :) Bummed I missed it on the 11th due to travel!

29th October, 2022

Gosh I must have been around a long time haha I remember when the beauty vault used to only open for a short window, I never managed to make it on an use my points. After quite a long hiatus I'm back and maybe I'll get to spend some points in the vault when it opens again. HAPPY BIRTHDAY BEAUTY REVIEW!

22nd October, 2022

It’s been a very long time since i’ve managed to log into Beautyreview again. Looking forward to this birthday beauty vault

21st October, 2022

Can't wait! I've been saving up my points for something good so I'm very excited!!!

19th October, 2022

Oohhh exciting!

19th October, 2022

I'm excited to see what turns up in the vault!

19th October, 2022

I love the beauty vault! I think I’ve purchased about 5 times and it’s always a nice way to try something you haven’t used before - like the Sugarbaby micro needle roller. Thanks so much Beauty Review for providing such a fun and valuable service. I’m looking forward to the next vault, would love to see perfumes more.

19th October, 2022

I've tended to be busy when it was on a 'opening' date, but did manage to get a few awesome items over the years, usually things I'd never tried before, the last one being something I still use all the time! I don't accumlate too many points, but it's still a fabulous feature that I love about Beauty Review, and love to check in when I remember to see what's available. Look forward to checking out the Birthday Beauty Vault - I've just put it in my calendar so I don't miss out :)

18th October, 2022

Never spent my points in the beauty vault ever, the courier price is just far to high to make it worth while, better to go and buy the products straight off the store shelves. I feel sad that I can't redeem any of the points I have accumulated, but I just don't have the spare cash to pay to get it here, I'm sure many others feel the same way. I have sent large parcels by courier before and it never cost that much.

18th October, 2022

Love the vault! I've had some great hauls over the years. Trying products I would never usually purchase and then becoming a staple for me! Better get reviewing!

18th October, 2022

I love the Beauty Vault - I have used it eight different times (first one was in 2014)! The early days of the site crashing on Vault day was so stressful but still got some goodies. I keep telling myself to save up my points to get styling tool or hairdryer, but then I end up spending them. My fave purchase was getting some Eye of Horus mascaras and trying different brands of BB cream. Definitely looking forward to the Beauty Review Birthday Beauty Vault.

18th October, 2022

Oh the Beauty Vault is absolutely the best! I love being treated for giving my reviews, and I LOVE getting my beauty vault parcels! My favorite vault purchase to date would have to be the Olay Regenerist Retinol 24 night serum. I was lucky enough to get on a trial for this and totally loved it. Then I saw it in the beauty vault - i was so happy! And YES YES YES I will be participating in the birthday beauty vault. Thanks Beauty Review - youre the best!

18th October, 2022

Love the beauty vault, and helps keep my skin care supplies up, as l am not always in a position to spend a lot on ski care and make up , so the beauty vault is my go to

18th October, 2022

I can't wait. This will be my first Beauty Vault opening and I'm really looking forward to it as I don't know what to expect. I've just bought some Elizabeth arden skincare so it's review time for me coming up. Thanks so much for the opportunity BR

18th October, 2022

Birthday month how exciting! I have a few things to review but it might be better to wait til November being birthday month? Congratulations on a whole decade BR! I also absolutely love how you earn points for trial teams and then when you spend points you can get them back for reviewing that product! When I buy things now I think to myself I wonder if it is on the BR site! It's my oldest daughters birthday in November too!