Vault

Max value reached

Adding this item would put you over your total vault limit of $250. please review your cart to stay under the limit.

The Beauty Crew are on holiday:

December 18th 2023 - January 21st 2024

L'Oreal Paris Preference Hair Colour Review

L'Oreal Paris Preference Hair Colour Review
Overall rating from 18 reviews so far:
3.9/5
Would use it again?
3.9/5
Did it do what it said it would?
3.8/5
Would recommend it to a friend?
3.8/5

***Beauty Vault shades available: Magnetic Plum, Dark Purple. Please state shade choice in 'Gift Message' box***

Are you looking for fade-resistant, high-shine hair colour? Preference is legendary for glamorous, fade-defiant colour with up to eight weeks lustre and shine.

The one and only, premium fade-defying hair colour. Skin allergy test must be done 48 hours before use.

  • Up to 8 weeks of brilliance
  • Perfect grey coverage
  • Permanent colour
  • High shine and lustrous colour. Fight the fade!

Website www.lorealparis.co.nz

Write a review

Please sign in to write a review.

Not yet registered?

It's super simple and only takes 30 seconds.

Register now

How would you rate this product?

L'Oreal Paris Preference Hair Colour Review

L'Oreal Paris Preference Hair Colour Review

Reviews

Overall rating:
4.0/5
21st June, 2023
0 members found this review useful
a decent supermarket hair dye

I've never been one to dye my own hair but during lock down I decided to give it a go! I gave myself just small highlights and money pieces and they came out extremely blonde (I had purchased platinum blonde) without too much dryness or damage.

I then bought another one for my boyfriend who wanted some streaks. We left it on for over 50 minutes and used the purple toning conditioner afterwards. However, his hair is much darker than mine (dark brown compared to dirty blonde) and the highlights came out more orange than blonde. I would not attribute this outcome to the product, as we expected it would not turn out as well as my own hair did and that if he wanted to achieve blonde highlights he would need to have multiple sessions with a hairdresser.

Overall, I think it is a good option if you already have relatively light hair and want to get some blonde highlights without breaking the bank at a hair salon. The product comes with clear instructions on how to use it so it is relatively easy.

Tips: Be weary if you are using it on DARK hair! :)

Report review
You must be logged in to report a review. Please log in first.
Was this review useful to you? Yes No
This review is the subjective opinion of a Beauty Review member and not of Beauty Review Limited.
Overall rating:
4.7/5
28th January, 2023
0 members found this review useful
Colour P67

This hair colour was the best I've ever used. I used it to dye my hair red for about 6 years and it was perfect. It gave an intense red without the need for bleach, and I am a natural dark brunette. It wasn't overly harsh or drying for a box dye and when it grew out it blended well with my natural hair, with no harsh lines.

Tips: For P67, I would recommend dying the hair again shortly after the first dye just for the first time.

Report review
You must be logged in to report a review. Please log in first.
Was this review useful to you? Yes No
This review is the subjective opinion of a Beauty Review member and not of Beauty Review Limited.
Overall rating:
5.0/5
31st October, 2022
0 members found this review useful
Red colour

I have dark brown/black hair that I have been dying black for 15+ years. I recently decided to go red/copper and I used the L’Oréal preference red colour range and let me just say it did the job! I obviously had to strip my hair first to get it lighter and once I did I used this product in red and it did not disappoint. My hair was so beautiful vibrant red and it has faded out to a beautiful orange copper. The conditioner it comes with is so hydrating and my hair was quite damaged from the hair stripping but the conditioner in this box restored my hair shine and I will forever use this box dye

Report review
You must be logged in to report a review. Please log in first.
Was this review useful to you? Yes No
This review is the subjective opinion of a Beauty Review member and not of Beauty Review Limited.
Overall rating:
5.0/5
5th July, 2022
1 members found this review useful
Easy Beauty

I have a decent amount of greys to cover these days and L'Oreal once again gives me the tools I need to succeed. This easy to use product is available in a bunch of locations and gives me the bright vibrant hair colour I love. Like any box dye, it does smell for the first couple of days till you can rewash and get that fresh dyed hair smell to go away. The price point is great considering I have nearly waist length, thick hair and need a few boxes to get its all covered.

Tips: Make sure you buy enough colour to really saturate your hair, its better to apply more, than to risk dry patches.

Report review
You must be logged in to report a review. Please log in first.
Was this review useful to you? Yes No
This review is the subjective opinion of a Beauty Review member and not of Beauty Review Limited.
Overall rating:
5.0/5
27th June, 2022
0 members found this review useful
Great coverage

I only buy the L’Oréal preference hair colour. It’s worth spending the little extra to get a hair colour that will cover greys and bring the colour down in your hair to the shade shown. I was using cheaper products and my hair dresser asked which brand I’d been using and commented that was why my hair was brassy, i wasn’t using a good enough quality hair colour. It was awhile ago now and I’m happy with the results. Will keep using this product.

Report review
You must be logged in to report a review. Please log in first.
Was this review useful to you? Yes No
This review is the subjective opinion of a Beauty Review member and not of Beauty Review Limited.
Overall rating:
3.0/5
5th June, 2022
0 members found this review useful
L'Oreal Paris Preference

There's alot if the preference lines from this brand I used Alaska 10.21. Forest I was removing left over temporary colours - those designed to wash out but blue and green are difficult... The colour remover I used was designed for fashion colours it did okay but of course there was still some greeny tinge left over. I was able to use the Alaska straight away unlike most hair colour removers which do not recommend this. It worked in the sense that it did lighten but my hair was not dark to begin with. It did not make my hair white blonde on the box but it wasn't bad I wasn't expecting it to be white anyway. It was fairly ashy in some places. After this I tried a light light pink temporary to try minimise or colour correct the left over green blue tinge which it didn't really do much. Next I used yellow / light orange in most of my hair and a little bright stronger pink than before (temporary colours) hair took to these well though the yellow orange was not as bright as I had wanted - I was going for either bright fluro yellow almost or fluro orange. So after this the orange and yellow washed out quite quickly and my whole hair had a green tinge to it. I don't think the green was all over or as bad as it was before so I wonder if the dye had something to do with it. The temporary dyes are supposedly Vegan/natural but it could still be something to do with the combination. I wouldn't say I wouldn't ever use this again but It is not my new go to hair lightener. Also I didn't notice high shine. Now I have dark purple in my hair and it is sticking really well compared to the yellow orange & pink / red put in previously since using. This probably because my hair is now damaged from this product and the colour remover plus the purple has blue in it. A few areas of my hair are already blonde / don't take the temporary colour well probably because it's porous.

Report review
You must be logged in to report a review. Please log in first.
Was this review useful to you? Yes No
This review is the subjective opinion of a Beauty Review member and not of Beauty Review Limited.
Overall rating:
1.0/5
29th September, 2018
1 members found this review useful
Preference Rose extender

My hair colour to start with is 2nd lightest blonde on the chart. Going by the guide i was impressed on the box what the result would be like. Followed directions to the letter, unfortunately it turned out nothing like what it ideally should be.... or thereabouts. You cannot see the pink/rose in my hair it is so pale. Even after using the colour extender, following instructions, it made absolutely no difference to the colour, it was no more pink/rose than it was before. Very disappointed.

Tips: If anyone could give tips on this it would be great cos i was not impressed and will not buy again. A shame really cos this was the brand i always use.

Report review
You must be logged in to report a review. Please log in first.
Was this review useful to you? Yes No
This review is the subjective opinion of a Beauty Review member and not of Beauty Review Limited.
Pat17
21st October, 2023

disappointing.

Overall rating:
5.0/5
24th July, 2018
0 members found this review useful
Good quality hair colour

I have been buying this brand for a while in order to lighten my hair. The shade I have used the most is Very Platinum.

The Preference range is easy to use. It comes with very clear instructions, both for colouring for the first time, and for touching up roots. The blonde shades come with both an activating powder, and a lightening cream, to add to the developer crème. They also come with a pair of rubber gloves and a brass-defying conditioner.

The colour is easy to mix, and to apply. However, it goes on white, so it can be hard to tell where you have already applied it to your hair if your hair is already pale.

I find that the colour lasts pretty well and does not go brassy or yellow quickly. The conditioner it comes with is purple-toned so it seems to help with the colour retaining its cooler shades. Although lightening my hair does dry it out, I find that this hair colour does help to alleviate the damage.

I think this is a good quality at-home hair colour.

Report review
You must be logged in to report a review. Please log in first.
Was this review useful to you? Yes No
This review is the subjective opinion of a Beauty Review member and not of Beauty Review Limited.
Overall rating:
5.0/5
11th July, 2017
0 members found this review useful
Hair Colour

I purchased the light blonde from the pharmacy & it was on special! What a bonus. This is a great product, easy to use, colour is just as it says & is very lasting. The conditioner in the bottle is very good & makes your hair shine. I have been colouring my hair for years & this is one I always go back to. They have changed & improved the product over the years. The instructions are very clear. The smell is pungent as some are, but the overall effect is extremely good. Glossy shiny hair with the stipulated colour. Definately my Preference.

Tips: Look for the specials! Keep the windows open and enjoy your glossy new hair.

Report review
You must be logged in to report a review. Please log in first.
Was this review useful to you? Yes No
This review is the subjective opinion of a Beauty Review member and not of Beauty Review Limited.
Overall rating:
4.0/5
9th June, 2016
0 members found this review useful
Great hair colour!

I got this from Farmers in the shade P38 Deep Purple Pearl. It looked very purple on the box and even on the little chart on the box it looked like it would take to my already brunette hair quite well. I put it in my hair for the required amount of time and then set about washing it out. Washing it out took ages and ages but often with purples which I tend to go for it does anyway. The colour that I got on my skin didn't stain (I'm terrible and get it everywhere). This hair colour now comes with a colour extender which it recommends you put through your hair at three and six weeks after the initial colour. After I had done the initial colour the colour payoff was fairly good for a purple on already brunette hair but I wouldn't say it matched the colour payoff that was shown on the box where it shows you what to expect with varying hair shades. This colour did cover up my greys extremely well and on that point alone I would repurchase it again because it's the best home job box colour I've used in that respect. I put the colour extender in at 2.5 and 5 weeks after the initial colouring because I found the bright, impactful purple faded quickly, as purples do, and wanted to give it a bit of a boost. The colour extender made a noticeable difference and was well worth including in the box. It also came with a deep conditioning treatment which was really good and left my hair soft and lovely for days after I had used it. There was heaps of that treatment too so I was able to do it weekly for six weeks after I had coloured my hair. In the sun this colour looked amazing and it really sparkled and looked super purple. I was pretty happy with this product and will repurchase it again soon. Highly recommend it!

Report review
You must be logged in to report a review. Please log in first.
Was this review useful to you? Yes No
This review is the subjective opinion of a Beauty Review member and not of Beauty Review Limited.