L'Oreal Paris Preference Hair Colour - BOLDS

I have long hair well below my shoulders so I bought 2 boxes as usually I need 2 however with this I only needed the 1 box. About 75% of my hair was grey and now it is a beautiful plum purple colour all over. I was quite worried as the box did mention "Not Recommended on predominately grey hair" but I took a chance and luckily it turned out great. I was told it looks so much healthier as well :) Just one annoying bit was that the gloves were too small for me, luckily I had a spare from another box that did fit. The conditioner is awesome. Overall love the colour.

I'm not fussed on this hair dye. I can take it or leave it. It does an average job of coloring over bleach. I found that after a few washes it faded considerably and looked pretty dull. It was very straightforward with how to mix and apply the dy. I had no trouble following the instructions provided which is always a bonus. The instruction manual was very well written and displayed. Over all I'd say it's an average box dye that does an average dye job.

Easy to apply and provides a shiny and even result. Covers greys well. However I do feel like the colour is alot warmer than the box indicated.

I am impressed at how much solution this kit has as some kits never have enough if you have longer hair, luckily mines just below shoulder length and there was definitely a great amount.

The instructions are nice & clear and easy to read for those that don't do hoke colour often they should be fine.

It's gentle on my hair and doesn't smell like some do. The colour is a really nice Rose Gold which i love. Has a great amount of after-colour conditioner in the kit.

I'll definitely be purchasing this again especially since it's been hard to get the colour I used to use alot.

Result - a beautiful colour. Not to intense, just perfect and as shown on the box. Really impressed. Easy application, consistency is good, not to runny and not to thick. Has not washed out to quickly. Gentle on the hair. Doesn't have a terrible odor like most hairdyes.

I have bleached blonde hair, which is more a ashy blonde with other tones of blonde mixed in. I received this hair colour in the tone rose (light pink) colour. The product comes with 3 tubes and easy to follow instructions. Mix bottle 1 into bottle 2. Bottle 3 is condition. The intensity of the colour will depend on how light colour your hair is and how long you leave the colour on your hair to develop. I left the colour on for approx 30 minutes, despite instructions saying to leave colour on for 20 minutes. The colour was a light pink colour. Overall I was happy with the colour. It’s super affordable and a fun way to change the colour of your hair and express your personality.

Great at home color in a lovely stand out shade of red. Easy to apply and developed well. Left my hair feeling soft and recieved many compliments on its shine. I have used many box dyes over the years and this is one I would reach for again.

I have a decent amount of greys to cover these days and L'Oreal once again gives me the tools I need to succeed. This easy to use product is available in a bunch of locations and gives me the bright vibrant hair colour I love. Like any box dye, it does smell for the first couple of days till you can rewash and get that fresh dyed hair smell to go away. The price point is great considering I have nearly waist length, thick hair and need a few boxes to get its all covered.

Although I selected that I had long hair when I applied to be on the trial team, I was only sent one box of hair colour. I had to purchase another box myself to make sure that I had enough to colour all of my hair. I found the Rose Gold stocked at my local Pak n Save and it retailed at $19.00 - which is normally more than I would pay for a hair colour with needing more than one box for my length hair.

On mixing the colour with the developer solution, the smell was not a strong ammonia one which was great. The colour and the developer mixed together quickly and in no time I was ready for application.

Applying the colour to my hair I was very pleasantly surprised. Although the mixture was quite runny, it applied like a dream and I only ended up using about 3/4 of the second bottle for this reason.

Being more runny than the normal cream type hair colours I use, I found application easier as the colour covered more hair at once than the cream type.

I left the product in for the required developing time and gave my husband a minor heart attack when the developed colour when a very very dark red before I washed it out.

Washing the colour out was a breeze and in no time the water was running clear. The conditioner smelled divine and was thick and creamy to apply.

After rinsing the conditioner out my hair was a dark ginger-pinkish colour. Pretty cool!

I dried my hair off with my hair dryer on low setting and absolutely loved the look of my new colour once it was fully dried. My hair felt so soft and was shiny as well, which was lovely. This was Day 1 - I always leave my hair colour at least 24-48hrs before I wash it to make sure it has a chance to 'settle in'.

Day 3: Washed my hair with colour-stay shampoo and conditioner, and I noted quite a bit of pink colour came out in the shampoo bubbles. My hair was noticeably lighter when it was dried, still quite a dark pinkish colour but especially at the roots it was quite gingery. Bit disappointed that after the first wash there was a definite difference in the colour.

Day 5: Washed my hair with conditioner only (I only shampoo once or twice a week). Noticed when my hair was dry that it was starting to look quite faded, mostly a gingery colour with some pink.

Day 7: Washed my hair with colour-stay shampoo and conditioner. Again noticed some pale pink colouring to the shampoo bubbles. On drying, my hair was now very ginger and had next to no pink in the colour at all.

Day 9: Washed my hair with conditioner only. I had no pink whatsoever left in my hair and it is now just a gingery colour, which I do not like at all.

All in all, the application and reveal was the highlight of this trial, but things went downhill very fast after that. If I had had to pay $38 for two boxes and the colour lasted only a week, I'd be pretty annoyed. As it is I'm less than impressed with the longevity and outcome of using this product, even after the beautiful colour it initially was.

I'll start off by saying I usually love L'Oreal hair dyes. This one though, that's an exception to the rule. I had high hopes for this, especially as it said "bolds". It doesn't live up to that claim though. My hair just looks black, without even the hint of blue in it. The reference photos on the back of the box aren't true either. Even in the sun my hair just looks black. I'd rather just use another blue/black dye like usual. The application of this wasn't easy either! It was so runny the dye made a huge mess, I wasn't prepared for that. Lucky I was in an area where it didn't matter that hair dye got on the floor or anywhere, but it stains like anything. It went all over me as well, no matter how careful I was. Overall, I don't recommend this.