I have dyed my hair for over 20 years so it's safe to say I'm an expert at it lol. I've tried probably every single dye on the market. I picked this one up from the Chemist Warehouse a few months ago, it was on special for around $18.
I have shoulder length hair and 1 box was more than enough for me. I got the shade Mahogany Brown. I never use the gloves that come with dyes, they are always giant and ridiculous. I recommend buying a box of latex gloves so you always have some on hand.
It's pretty standard, mix together and apply. I found it easy to cover all my hair and it didn't drip at all. I let it sit for 45 minutes then washed out. I love the conditioner that comes with it, smells devine and isn't in one of those silly, fiddly sachets!
My hair felt really nice upon drying. It was super soft and shiny, didn't feel damaged at all. All my greys were covered and it looked even. As for the colour, it was OK but I wouldn't select that shade again as it was not as dark as I was wanting. Overall though it's a lovely dye which I will buy again.
I always had my hair coloured at the hairdressers but decided to cut costs by colouring my own hair and I was pleasantly surprised at how easy it is to do and the results are just as good as going to the hairdressers. I also found that when I had my hair coloured at the hairdressers i was allergic to the colour they used so i had to take antihistamines but using this product for the first I have no reaction at all. Very impressed with the Loreal product and ease of use.