Fudge Clean Blonde Damage Rewind Shampoo

Love this shampoo, brightens blonde in one wash and leaves hair feeling super soft and shiny. . Great way to maintain blonde and definitely combats yellow tones if you leave it on for 5 or so minutes.

I have recently gone back to blonde and was looking for a shampoo to fix the damage but also still tone out the brass. This shampoo does all that and more! I use it every wash and my hair has never looked more blonde and never felt softer. It’s easy to apply and smells so good, doesn’t have a chemical smell like other purple shampoos. I haven’t noticed any staining of my skin or my hair and I leave it on anywhere from 5-20 minutes and sometimes apply it to my hair while it’s dry. Give it a go you won’t be disappointed!

I have tried MANY purple shampoos and nothing beats this beauty. I like my hair to be slightly over toned so I use it regularly. If you just want the clean blonde finish to get rid of the yellow/brass look, I’d only use as needed. I’m not sure about the “damage rewind” statement, if you’re blonde you already know the struggles! It tends to make your hair feel more dry so I recommend to use a qauty conditioner after use.

I have naturally light blonde hair that can go a little yellow, especially in summer so I’ve tried a lot of purple shampoos and this one is the darkest purple I’ve seen and is quite runny so be careful because you don’t need much to get a good lather even for my long hair so you will get a lot of applications for the price you pay.

I was worried the fragrance would be too much after reading it uses FragranceFuse technology but it wasn’t very noticeable once my hair was dry.

It definitely did whiten the yellowness in my hair but it also made the lightest blonde parts go a light purple colour even when I just washed it straight out rather than leave it on for the recommended time.

I can’t say I noticed my hair was any softer or smoother if anything it felt a little bit dry so I would recommend using it with the conditioner.

A must have if you’re struggling to kick those brassy yellow tones out of your hair! It’s not overly drying like other brands and it helps to prevent breakage! Lathers really well and they last you ages

Have found my new go to purple shampoo! This shampoo removes all yellow tones and gives a nice ashy tone to the blonde. It doesn't dry out my hair like alot of other purple shampoos can do, and even better than it contains ingredients to help with breakage! I can use this solely without needing another shampoo to combine it with, it's fine on it's own

I was excited to try this fudge range as I have used purple shampoo on my lightened hair before but found it left something to be desired - what would this range bring?

For starters I really like the packaging - bold colour choices of purple and silver with bits of orange and white stand out. You will never get this product confused with something else. I love the bottle stands on it's cap, meaning that the product always comes out easily.

The product itself is super purple and super runny - easy to spill all over the place if you aren't careful leaving your shower looking like you murdered the flying purple people eater. It has a pleasant scent, lathers well, and while the packaging warns that the product may stain I never found it stains my skin or shower walls if rinsed well.

The results were pretty awesome overall. I was a bit skeptical about the 90% stronger claims as I have long thin hair prone to breakage and split ends, but even from the first wash I saw a difference. I had less hair fall in the shower or brushing, my split ends seemed to mostly disappear and my lightened hair colour looked more natural and blended with my natural hair that I'm growing out. My hair also feels smoother and softer, compared to the drying out I have experienced with other purple shampoos.

While the price point is definitely more than I would normally spend, having used it I would definitely say it's worth it and will be buying again when I run out. Highly recommend!

Love it! Lathers up nicely, a little goes a long way. I find the consistency to be quite runny though, so you definitely have to be ready to use it as soon as you open it.

It smells nice, unlike some other purple shampoos I've found that can smell quite chemically

I have used this product for many years without having tried others in the range. It's truly awesome at canceling yellow and brassy tones, although be careful not to leave it too long as it can actually go a little purple. Which is actually cute sometimes. The smell is more on the chemical side, and it can be stained, however, if you're wanting to use it for managing your blonde colour, then it really hits the mark and is at a really affordable price point. The key downside is that I do find it drying, but this is easily remedied by pairing it with a moisturizing treatment.